Significance of responsive web design

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What do you mean by responsive web design?

Responsive web design focuses on designing and developing a website responding to the behaviour and environment of users. It’s based on what platform the user is on, the screen size, and the screen orientation.

It focusses on the current area of mobile devices, as many websites are often designed for desktop viewing. However, the design of the website does not adjust to fit the smaller screen when users visit the site on their mobile devices.

The objective of responsive design is to solve this problem by ensuring the elements of your website respond accordingly when it is being viewed on different sized devices, including smartphones and tablets. 

Why responsive web design is significant for your business?

Responsive web design can have huge benefits for your business, and you should know about what to expect when you invest in this important development upgrade. 

Here are some reasons why this modern web design is essential: 

Flexible and easy to manage 

First and foremost, responsive web designs come with an increased amount of flexibility, making it easier to make and manage changes. It also permits you to make updates to your website.


With responsive web design, you only need to manage one site that fits seamlessly across multiple devices.

Thus, it saves you from paying separately for desktop and mobile-friendly sites, as all of it is condensed into one. Essentially, your costs get cut in half. 

Benefits of SEO 

A few years ago, Google’s search engine switched their crawl preferences to favour the structure of mobile-friendly sites over desktop designs.

That means that your SEO and SERPs rankings are largely impacted by how user-friendly your mobile site is. 

If your desktop website doesn’t translate well to a mobile screen, this seriously impacts the overall user experience, and you are likely to end up with a hit to your SEO as a result. 

Better user experience

The quality of user experience you provide can have a huge impact on your business, and a bad website will push away visitors.

In fact, 57% of internet users say they won’t recommend a business with a poorly designed mobile website. 

Your website should look professional and deliver a positive experience for all visitors, no matter what device they use to access your site. 

What constitutes a responsive web design? 

There are a few elements that go into a website on the development end that is required for it to be considered “responsive.”

It is built on a Flexible Grid Foundation

The grid of your website determines the sizing and framework of elements like columns, spacing, and containers like text boxes and images on your website. 

If your website has a flexible grid foundation, these elements are set to automatically adjust based on the device and screen size used to view your website. 

If you are a developer/designer, you can write your code for your website grid. But for the other people, there are many tools available that provide ready-made grid systems for websites. 

Images should be flexible

Put simply, flexible images resize to fit onto suitable screens, such as when you watch a movie and the opening credits say, “This film has been modified from its original version. It has been formatted to fit your screen.” 

However, if your website is image-heavy, having flexible images can slow down your page load speed, which impacts your user experience and even your SEO. 

The alternative to this is to use CSS to crop your images to fit on smaller screen sizes, instead of rescaling all of them. This is a useful solution for websites that may incorporate lots of high-resolution images. 

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