What do you mean by responsive web design?
Responsive web design focuses on designing and developing a website responding to the behaviour and environment of users. It’s based on what platform the user is on, the screen size, and the screen orientation.
It focusses on the current area of mobile devices, as many websites are often designed for desktop viewing. However, the design of the website does not adjust to fit the smaller screen when users visit the site on their mobile devices.
Why responsive web design is significant for your business?
Here are some reasons why this modern web design is essential:
Flexible and easy to manage
With responsive web design, you only need to manage one site that fits seamlessly across multiple devices.
Benefits of SEO
A few years ago, Google’s search engine switched their crawl preferences to favour the structure of mobile-friendly sites over desktop designs.
That means that your SEO and SERPs rankings are largely impacted by how user-friendly your mobile site is.
Better user experience
The quality of user experience you provide can have a huge impact on your business, and a bad website will push away visitors.
In fact, 57% of internet users say they won’t recommend a business with a poorly designed mobile website.
What constitutes a responsive web design?
It is built on a Flexible Grid Foundation
If your website has a flexible grid foundation, these elements are set to automatically adjust based on the device and screen size used to view your website.
Images should be flexible
Put simply, flexible images resize to fit onto suitable screens, such as when you watch a movie and the opening credits say, “This film has been modified from its original version. It has been formatted to fit your screen.”
However, if your website is image-heavy, having flexible images can slow down your page load speed, which impacts your user experience and even your SEO.
The alternative to this is to use CSS to crop your images to fit on smaller screen sizes, instead of rescaling all of them. This is a useful solution for websites that may incorporate lots of high-resolution images.