For a company’s success, it is important to have a website because the internet is a huge aspect of buying decisions.
Creating a fully functional and responsive site means acting upon market research to provide the best possible user experience and capitalizing upon every available opportunity to convert leads into genuine sales.
Creating a fantastic company website starts with taking stock and figuring out which essential items you might be missing.
Following is the list of 10 things your website must have:
1. A strong call to action
A call to action is a marketing term used to describe a piece of content created and placed solely for having a customer to act. This may include signing up for a newsletter, choosing to download a brochure or order form, making a purchase, etc.
As CTAs are so important for collecting leads and protecting your business, they should be included on your website. If you have an e-commerce plugin on your website, you should have CTAs on all product pages. Similarly, you should have CTAs on all web pages explaining your company's services or what you do.
You must place the call to action in key areas that users will be able to find easily. Companies should put at least one CTA at the top of the website, the bottom of the blog and the top of the product page.
A good CTA also requires to be distinctive from all other text or graphics on a webpage. People are more likely to click on your CTA if it comes in the form of a button or coloured hyperlink with large text. The language used should represent what your customer would be likely to respond to – which is the type of information you should be able to conduct as part of your company's marketing research.
At last, you have to think very carefully about where your calls to action are going to lead users. Users are unpredictable, but you may only have a single opportunity to capture a lead and switch that individual into a customer. That shows you cannot afford to lose them by making them click back and forth between separate pages.
2. Company contact details
This is the reason why most pages usually have a separate website designed to provide contact information. It should include all the ways a person could contact your company, and you should periodically check back on that page to make sure the information is up-to-date and 100% correct.
If you change email address or move premises, but forget to update your website, you could end up missing losing out major business.
3. Flexible web design
Search engine companies like Google have recalibrated their search engines to meet the ways in which users communicate with websites, and websites that reach certain expectations are assigned pole position on mobile searches.
You need to ensure that all of your templates and pages are fully responsive – otherwise, you will miss a lot of mobile traffic.
Google describes responsive web design as a configuration where a specific server sends the same HTML code to all users, and CSS is used to change a device's site rendering.
4. Social media links
Certain researches suggest that 95% of people aged from 18 to 34 are likely to follow an organization on a social networking site. That includes mainstream sites such as Facebook, Twitter, and Instagram are massive sources of potential sales leads and a great way to build a community around the brand.
Individuals are given a direct line to your company with social media. You can have real conversations with consumers; build brand loyalty and foster relationship that eventually leads to positive reviews and referrals.
Social media is very crucial for the growth of your business. If you use social networking to connect with customers, share deals and foster relationships, one of the CTAs on your website should be reminding users to follow your company on social media.
This includes that you should include links to your social media accounts on any contact page on your site, as well as recurring areas like a footer, header and blog pages.
5. Website map
Everybody likes knowing where he or she is headed. On a company website, there is nothing worse than getting lost–especially when you know exactly what you are looking for on the platform. You should create a website map on your website if you want to keep people on your website and give them what they are looking for.
6. Marketing system
Digital marketing can take a lot of time, especially when you are running a small business and have to divide your time between a large number of responsibilities. This is the reason why relying on an automated marketing system to help you promote your company's website is a tremendous help in rising digital visibility.
7. SEO plugin
If you want potential customers to find your website, you have to make sure you are listed on search engines. To do that, you need to think about Search Engine Optimisation (SEO).
SEO is defined as the practice of increasing traffic quality and quantity through organic search results that your website receives. This practice is essentially dominated by looking at all the factors that search engines such as Google and Bing use in their algorithms to decide which websites for a given search term are ranked above others– which include relevance of page titles, metadata, domain mentions, the types of websites your pages are linking to and much, much more.
Improving SEO is one of the most complicated challenges in the 21st century. That is why small business owners are turning to SEO plugins that automatically carry out this tinkering for them.
Plugins are easily integrated into a wide range of company websites and can perform SEO health checks on your website to let you know how your pages work and where they can be improved. This helps you to configure your meta descriptions, review pages based on specific keywords, and use a traffic light system that is easy to understand to let you know how different parts of your site are doing.
8. Cache plugin
Web users are impatient. According to the research conducted by Google's DoubleClick, 53% of mobile consumers will either click' back' or leave a page unless it loads in less than three seconds. Therefore, if you do not want to lose potential sales, you have to make sure you deliver a great user experience with minimum load times.
It is the time to think about a faster cache plugin if your website is letting you down on load times.
One of the best ways to help develop your brand as a thought-leader is by using your website as the staging ground for a resource center. By beginning a business blog, you can keep your customers up-to-date on industry activities, as well as how major news stories could affect your business. Moreover, blogs are a great way of promoting engagement with sales leads and making conversation about your services or the broader business in which those services are available.
It is also important to point out that, by starting a company blog, you’re also developing more valuable pages on your website that search engines will be able to catalogue and lead users to.
10. Terms and conditions